In-store promotions win or lose in the moments right before a purchase decision. Here's the checklist our field teams use before every campaign.
Before the campaign
- Confirm store list, dates and time slots with retail management.
- Brief promoters on the product, offer and key talking points.
- Prepare uniform, signage and any sampling stock with enough buffer for busy stores.
During the campaign
- Track daily footfall engagement and sampling numbers per store.
- Photograph the setup and team at each location for reporting.
- Flag any stock or access issues immediately, not at the end of the day.
After the campaign
- Consolidate daily reports into a single campaign summary.
- Compare engagement numbers against the original objective.
- Capture learnings for the next round — what worked, what didn't.
A promotion is only as strong as the team executing it on the ground. Get in touch if you'd like our field team to run your next in-store campaign.