A branded promoter team engaging shoppers outside a busy regional mall with targeted flyer distribution.
The Challenge
The client needed to reach a high volume of local prospects quickly, ahead of an enrolment deadline, in a way that felt personal rather than mass-market.
Our Strategy
We deployed a four-person promotional team at a high-footfall mall entrance, engaging shoppers directly and handing out targeted print material.
Execution
Promoters worked shifts across peak shopping hours, tracking flyer distribution volumes and engagement in real time.
Results
Consistent daily distribution volumes across the campaign window, with strong engagement from shoppers at the mall entrance.
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