Ongoing, high-energy store-opening activations for Nando's — branded decor, mascot appearances and a promotional team engaging queuing customers at launch after launch.
The Challenge
Nando's needed a repeatable, on-brand launch-day experience for new store openings across multiple provinces — one that would draw attention from passing foot traffic and turn first-time visitors into regulars, store after store.
Our Strategy
We designed a red-carpet arrival moment — branded balloon arch, mascot appearance and a uniformed promotional team, including an in-store spin-the-wheel activation — paired with in-hand promotional material for every visitor.
Execution
Our field team has managed setup, mascot coordination and guest engagement for Nando's store launches from 2023 through to 2026, with activations delivered across Limpopo, Mpumalanga, North West and Gauteng.
Results
A consistent, memorable launch-day experience delivered at scale across multiple provinces, generating strong on-the-day foot traffic and organic social sharing at each opening.
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Partner with Napogadi Corporates for strategic marketing, campaign execution, events and turnkey solutions designed around your business objectives.