An in-store sign-up drive for the SPAR Rewards loyalty programme, with brand ambassadors engaging shoppers directly at the point of purchase.
The Challenge
Grow enrolment in the SPAR Rewards programme by reaching shoppers where the decision to join actually happens — inside the store.
Our Strategy
A trained, uniformed brand ambassador team was deployed to engage shoppers one-on-one, explain the programme benefits and assist with sign-up on the spot.
Execution
Our promoters worked store floors during peak trading hours, guiding customers through the sign-up process and answering questions in real time.
Results
A steady flow of in-store sign-ups over the campaign window, with the ambassador team providing SPAR with direct, real-time customer engagement data.
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