Outdoor Parking-Lot Distribution
Client: Retail Precinct Client
Targeted outdoor promotional distribution reaching motorists directly in a retail precinct parking area.
The Challenge
Reach a broad cross-section of local shoppers cost-effectively, without the overheads of an in-store or mall-booth campaign.
Our Strategy
A street-and-parking-lot distribution route was mapped across a high-traffic retail precinct, putting materials directly in the hands (and windscreens) of motorists.
Execution
Our field promoter covered the site across multiple sessions, adapting the route to traffic patterns and peak parking times.
Results
Broad, cost-effective reach across a high-traffic precinct with minimal setup requirements.
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